How to Start an Etsy Shop
What Every Seller Should Know BEFORE Opening an Etsy Shop
When I first got started learning how to start an Etsy shop, I didn’t know where to start! However, courses like my escape rooms course helped me learn what to know before opening an Etsy shop. Besides creating your cool digital products, there is a lot to consider. Here is what every seller should know before opening an Etsy shop. It’s what I did when I got started with my Etsy escape rooms!
1. What is the Deal With Trademarks?
First, your shop name is not just a label. In fact, it’s your brand’s identity. You want to make sure no one else has that name trademarked and it’s you. Here are some quick, casual tips about trademarks in how to start your Etsy shop:
Pick a Unique Name:
First, your shop name is like your business’s first handshake. Make it unique and memorable. I used ThinkTankTeacher for my website, so for my escape rooms, ThinkTankEscapeRooms was the natural extension of my brand!ย
Do Your Homework:
Quick Google search or check the USPTO database to see if your dream name is already taken. I always check the database because it lets you know if the trademarks are active or have been used (and expired) in the past.
Avoid the Oops:
Using a trademarked name? That’s a big no-no. It can lead to legal headaches and even rebranding. Imagine hiring a logo designer and designing your digital products with your name only to have to do a redesign. No thanks!
Keep it Original:
Think outside the box. A creative, original name lessens the chance of trademark issues.
Not Just Names:
Remember, trademarks can also apply to logos and slogans. So, give them the same careful consideration.
When in Doubt, Consult:
Unsure about trademarks? A chat with a legal expert can save you a lot of stress later on.
Stay Updated:
Trademark laws can change. Keep yourself in the loop to avoid accidental infringements.
Remember, your shop name is the cornerstone of your brand’s identity. Take the time to choose wisely!ย
2. What Licensing Do You Need for PowerPoint or Canva?
Planning to use PowerPoint for your Etsy creations? Of course, it’s a fantastic tool, but if you use it to sell your creations, you need a business license. It’s all about respecting software license agreements and keeping you protected. Think of it as getting a fishing license before you cast your line. It keeps things legal and tidy.
If you are selling things you are making on Canva, then it’s the same deal. You’ll need a CanvaPro account. CanvaPro is available for an affordable monthly or yearly fee.
Both these expenses are business deductions, so keep your receipts!
3. Why Should You Hire Out for Logo Creation?
Your logo is your brand identity. Of course, it’s tempting to do it yourself for free, but a professional can really make a difference in a polished look. It also ensures all the elements are safe to use under copyright.
A great designer will listen to your vision and then make sure it comes to life with an original logo and graphics that really showcase your brand.
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Designer Questions
Whenever you hire anyone, you want to come equipped with questions. Here are some to ask your potential designer:
- What’s Your Style?: Check out their portfolio. Does their style vibe with what you’re envisioning for your brand?
- What is Your Experience? : Ask how long theyโve been designing logos. Experience is important!
- What Do Your Customers Say?: Ask for references or testimonials from previous clients.
- What is Your Workflow/Process?: How do they work? Understand their process from initial concepts to final delivery.
- What is Your Revision Policy?: How many revisions do they allow? You want to make sure you get a logo you love.
- What is the Timeline/Turnaround?: How does their timeline fit with your needs and schedule?
- What Owns the Final Logo?:ย Clarify this to avoid any future IP issues.
- How Much Does it Cost?: Whatโs the price tag? Ensure it fits your budget and ask about any potential additional costs.
- What File Formats Are Included?: In what formats will you receive the final design? Make sure you get what you need for different uses.
- How Do You Communicate with Clients?: How will you communicate throughout the process? Regular updates can be reassuring.
Of course, choosing the right designer for your logo is an important part of how to start your Etsy shop. Think of your designer as a member of your team!
4. What Do You Need to Know About Intellectual Property and How to Start an Etsy Shop?
Understanding intellectual property (IP) is so important on Etsy. Your designs, products, and even your shop name are all your intellectual property.ย
ย There are different types of IP to be aware of:
- Copyright: Copyright automatically applies to your original artwork, designs, and written content. It protects your work from being used without permission. It’s automatic, but it’s important to put it on your work. Add copyright to every single page to protect your work.ย
- Trademark: Next, trademark protects symbols, names, logos, and slogans used to identify your business. This isn’t an automatic. You need to register for trademarks.ย
- Patents: Patents are not commonly used in Etsy shops, but they protect inventions and new designs. These are like the VIP security detail but for your super unique inventions or designs.
Remember, your IP is like your creative treasure chest. Keep it safe, and it’ll add serious value to your Etsy empire!ย
5. What Do You Know About SEO Keywords When Opening an Etsy Shop?
One of the most important things to know when it comes to how to start an Etsy shop is SEO, but it doesn’t have to be overcomplicated. In fact, using Etsy keyword research tools significantly improve your shop’s visibility on Etsy. Your customers will search with keywords that you use in your product listings and shop setup.ย
Overall,ย Of course, learn more about how to start an Etsy shop with my escape rooms course. This teaches you the steps to get started with templates, advice, and more!ย